top of page
Search

7 Tips for Hotels To Keep Their Social Media Presence Alive



In today’s digital-first travel landscape, a strong social media presence is no longer optional for hotels—it’s a key driver of brand visibility, guest engagement, and direct bookings. Travelers rely on social content to evaluate properties, compare experiences, and get a sense of what their stay will feel like. If your hotel’s social channels are inconsistent or have gone quiet, now is the perfect time to adapt and refresh your strategy. Here are seven proven tips to help hoteliers increase online engagement and maintain an active, effective social media presence.


Invest in High-Quality Hotel Photography

Social media platforms are driven by visuals, and great photography significantly impacts how potential guests perceive your property. Professional, high-quality photos showcase your rooms, amenities, dining options, and event spaces in the best possible light. These images not only improve your feed but also increase share-ability and help your hotel stand out in a competitive market.


Create a Schedule

It's 9:00am and you still haven't posted anything to your social media pages. Sound familiar? Without a plan or routine in place, posts become inconsistent and are often filled with mistakes. These posts can be a real turn-off to potential guests. Pre-planning or creating a social media content schedule ensures consistency and further enhances the overall image of the hotel.


Choose Your Trends Wisely

While it may be “fun” to participate, not all social media challenges and trends are appropriate for your brand. But if #NationalDoughnutDay complements the expertise of your hotel's pastry chef, go ahead and do so. It's better to not participate unless it complements the brand and the greater aspects of your hotel.

Complete Your Profile and Keep It Updated

There is nothing worse than an incomplete profile with broken links, missing logos, and poor quality images. It’s understandable that to be on every social platform and keep them up to date while successfully engaging with your audience is a challenge for all businesses, large and small. 


At the very least, claim your space on all of these platforms. Take the time to complete each profile to ensure that your logo is present, your website link is functioning properly, all social handles are consistent, and contact information is correct. 


You may not have the time or resources to commit to each of these social platforms, and that's okay. Choose the platforms you wish to engage in and focus on those.


Create a Call to Action

Create a dialogue, ask specific questions, and ask your consumers to respond in an appropriate way. By doing this, you will create a better user experience and you will find your audience will be all the more engaged and loyal to your brand.


Don’t Oversell

Though you absolutely must create a call to action, don’t oversell. There is a difference between selling to your customers and actually serving them, and they will recognize the difference. It is essential to develop and nurture authentic relationships. Serve your customers the way they want to be served first, and the sales will follow.

Keep in Touch

Social media allows for a direct connection to your consumers. The reason to have a social media platform to be social with your guests. Engage, respond, or don’t bother with social media at all.  Being unresponsive reflects poorly upon your brand and image to the point where a person could stop following you. 

To further enhance the lines of communication between your hotel and your potential guests is to also utilize user-generated content. Your guests can become your best brand evangelists!


While managing a strong social media presence can be challenging, it is essential. Now more than ever, customers are online and want to engage on these social channels. Don’t let the opportunity to connect with your fan base pass you by! For this and other effective marketing and event production tips, be sure to follow our INSIGHTS BLOG at AVmediainc.Com


 
 
 

Comments

bottom of page