5 Tips to Effectively Write for SEO
- AVmedia Inc
- Nov 11, 2022
- 2 min read
Updated: Oct 10
More and more businesses are competing for attention. Your challenge as a writer, blogger, marketer, or entrepreneur is to write content that not only appeals to search engines but is also solving the needs of your readers.
While stuffing your latest piece with the most trendy keywords may seem like a smart tactic, you can’t fool Google. More importantly, why are you writing for a machine when you’re trying to connect with your audience?
Here are five tips to write for your audience while still catching the “eye’ of the search engines.
Write for the Power Skimmers
There is so much content online, it’s important to keep it simple. You need to share the key points as succinctly as possible.
Make it Visually Appealing
A picture is worth a thousand words. In this instance, a picture may also be worth a thousand clicks. Use relevant images to help your readers to visualize the message to better help it stay in their mind.
Use Numbers and Quotes
Numbers (i.e. “Five Ways to Write for SEO”, or “Four Healthy Recipes to Try this Weekend") are a great way to grab the readers' attention. These numbers also help to establish an expectation regarding the information they will receive. Using quotes can not only grab attention, but also help to further establish your credibility and the information you’ve provided.
Use Sub-Headings
Use sub-headings and new paragraphs to break up boring text. Lengthy paragraphs can be unattractive to readers. Just the appearance of a long read can seem exhausting to your audience. If you are doubting the flow of your work, don’t be afraid to list it out! As humans we crave order, and lists meet that need.
Be Honest
The best thing you can do is communicate your core idea effectively and honestly. Remember, you are sharing content to help readers, not search engines. The content should solve a problem that your consumers are facing. By providing your honest answers in a clear format using the tips we’ve provided, your message will be on point with SEO.
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