Increase Your Event ROI

The greatest impact you will have on the overall ROI on your event starts with the individuals you have brought onto your team along with their strengths, skills, and dedication. Pause for a moment and think about the individuals, vendors, and partners that you have surrounded yourself with. What do they bring to the team? Is any particular skillset missing? Are your vendors real partners in your success? Here are three practices that will help you surround yourself with the right people to create amazing experiences.

Know the Strengths and Weaknesses of Everyone Involved

The more you know about everyone involved with your event, the better equipped you are to put the right people in place to balance your team — and balance is what we are looking for. A diverse team intentionally built for balance will always be more successful than a team that focuses on their strengths while ignoring their weaknesses.

Seek Out and Hire Experts

True experts are those who have found the internal balance between their talents with their passion. They are dynamic individuals who can be identified if they are in the right role. The enjoyment of their work can be externally seen through positive energy and focus. While their talents will be noticed by the quality of the work they produce. When in the wrong role, their energy levels might be low, they might be frustrated, and their work might not be the best, making them harder to identify. When hiring employees, use assessment tools to help identify the applicants core interests and strengths. When engaging with vendors and partners, interview the key individuals of the operational team assigned to your event as they will be an important part of its overall success.

Replace Casual Vendors with Dedicated Partners

Casual vendors are transactional. They are primarily focused on the success of their own business and are generally not engaged in your success. In short, you use these vendors, and they use you. When we rise above the transactional and seek engagement, we discover vendors who are real partners that engage and support our efforts. A few words that describe a true partnership are transparency, trust, respect, and communication. Partners are an extension of our teams who want to know what the budget is and provide as much value as possible within it. Real partners can be identified when real challenges arise. True partners provide ideas, recommendations, and solutions that eliminate obstacles and bring the whole team closer to the common goal. Being engaged with partners provides a certainty of outcome and allows you to focus on other areas of your event because partners genuinely care about the success of the event and do all they can provide the best experience possible.

Your event's ROI is tied directly to the team you have put together. Set yourself up for success, know your prospects, and build your team.

Your event is a reflection of your brand and company culture. Take this opportunity to design the best experience and leave a lasting impression. For questions or assistance with your next big event, feel free to reach out to our AVmedia family.

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